Tue.Jun 09, 2020

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Insights Incite: 8 Steps for Actionable Insights

Cision

Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.

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Not All Media Trainings Are Evidence-Based

Prowly

If you are a senior manager or spokesperson of an organization there is a high probability you will have followed a media training session at one time in your career. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. There is great potential for trainees […]. The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine.

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Free Google Slides template for your next PR report

The Resolution Blog

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further we have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]. The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook.

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UK Media Moves including The Economist, TATLER, Newsweek and more!

Cision

Sue-Lin Wong has been appointed China Correspondent for The Economist; Charlie Miller is the new Jewellery Editor at TATLER; Christina Zhao is promoted to Senior Editor at Newsweek International.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. That’s an increase from 68% in 2019 and 51% in 2018.

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Holding out for a hero

Stephen Waddington

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report. It’s a lesson in life and PR. At a family barbecue in early-April, 99-year-old Captain Tom Moore took some of his first steps of the year outside. Recovering from a broken hip he had previously only been able to exercise indoors.

Radio 89
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New post-pandemic challenges facing brands as Americans resume social activities

Agility PR Solutions

In addition to dominating the headlines and broadcast news for nearly all of 2020 so far, the novel coronavirus outbreak has transformed the world in ways no one could have expected—from work to grocery shopping to social activities ingrained in daily life. To help facilitate the transition to this new environment and support brands in […]. The post New post-pandemic challenges facing brands as Americans resume social activities appeared first on Agility PR Solutions.

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I’m not sure what PR is, but I know our company needs it

Axia PR

Over the years, I’ve heard many businesspeople say, “I’m not sure what PR is, but I know our company needs it.”. When people think of public relations, they tend to associate it with news coverage. This is what PR pros call “earned media.” The dictionary defines earned media as “publicity gained through promotional efforts other than paid media advertising.”.

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Comfort of consumer goods drives brand intimacy during COVID

Agility PR Solutions

With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. These brands are offering consumers comfort, and some of the biggest are donating supplies and funds, accordion to new research from brand intimacy agency MBLM. The consumer goods industry ranked fifth out of […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Introducing Public Relations Management, the future of remote collaboration for PR teams

Muck Rack

Introducing Public Relations Management, the future of remote collaboration for PR teams

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Don’t mistake a splash in the river for progress

Mark My Words

When I saw that Bristol had torn down the statue of Edward Colston, it was a powerful event. An evil man of his time who made his fortune and built a city, lying at the feet of ancestors of the lives he ruined. It was a potent image, but I thought it could have been better. You only need to walk out of our abandoned office in Somerset House, down The Strand to Westminster and you’ll see statues of this country’s great and the good.

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Self-Care for PR Pros

Solo PR Pro

Written by Solo PR Pro Contributor, Michelle Kane, CEO, VoiceMatters , LLC. We do not have to point out that we are currently under a serious amount of stress. Stress beyond issues with a client or a challenging project. To varying degrees, we are dealing with injustice and a pandemic as part of our days. It is a lot, to put it mildly. We also know that the people in this profession are passionate about communicating responsibly and using story to make this world a better place.

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A story we all know and a story we mustn?t forget.

Mark My Words

When I saw that Bristol had torn down the statue of Edward Colston, it was a powerful event. An evil man of his time who made his fortune and built a city, lying at the feet of ancestors of the lives he ruined. It was a potent image, but I thought it could have been better. You only need to walk out of our abandoned office in Somerset House, down The Strand to Westminster and you’ll see statues of this country’s great and good.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why (and How) We Launched Our New Website

PR 20/20

Last year, it became increasingly evident that we had outgrown our existing website. Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive c

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A new marketing strategy for Discovering PR

Karen Freberg

There’s a new textbook in town for public relations, and it’s bringing forth a whole new marketing strategy along with it! Having a book is just one part of the puzzle when it comes to having a textbook. It’s much more than that – it’s really an integrated mix of various strategies, approaches, and tactics that are utilized all together for a campaign, like in public relations.

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More than a Statement

HMA Public Relations

There are many ways to communicate your solidarity against racial injustices. Are you being authentic in your response? Follow the link to read more about the ways you can show your support. The post More than a Statement appeared first on HMA Public Relations.

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Mood Boosting Tunes of the Week

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). . Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites: . 17. Be Alright — Ariana Grande. 18. Part II — Vivien Yap. 19. Dove / ?? — Wu Bai. 20. ???

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission