Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, says in order for your communication to be effective, you need to understand what motivates your audience. In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis.

Crisis 0

Crisis Reputation Study Trends 0

Flack's Revenge

AUGUST 9, 2016

Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets.

Viral 131

Viral Data Web Trends 131

Cision

AUGUST 9, 2016

It ’ s 2016. Everyone is swiping right on influencers. It ’ s a welcome result for many of us who have poured our blood, sweat and crying emojis into this line of work. We are getting big awards, magazine spreads, TV deals and more. Some have even been asked to The White House. But that ’ s surface. I know plenty of influencers, including myself at one point, who wrestle with whether they should take a “ real job ” because the money isn ’ t or wasn ’ t there.

Sports 0

Sports Travel Brand Branding 0

Ishmael's Corner

AUGUST 9, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Melissa Lewelling, Account Executive, The Hoffman Agency. As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really.more.

Storytelling 87

Storytelling Agency Communications Publicity 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

AUGUST 9, 2016

If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Take for example, the way that businesses are evolving to keep in constant contact with their customer base (from this year’s KPCB Internet Trends Report by Mary Meeker): Many brands are taking to text messaging or social messaging apps to provide b

Technology 85

Technology Marketing Tools Customer Service 85

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies. Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough.

Content Marketing 61

Content Marketing Marketing SEO Web 61

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. The event will run through August 10, 2016. The cross section of independents, agencies and in-house PR pros affords a unique opportunity for learning and networking. If you could not be in person, you can still participate virtually.

Conference 40

Conference Storytelling Instagram Crisis 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what.

Fashion 131

Fashion Survey Pitching Trends 131

Ronn Torossian

AUGUST 9, 2016

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it. But how does a brand create a social media ambassador program that truly leverages the conversation for the its benefit while compensating the storytellers?

Social Media 190

Social Media Media Storytelling Brand 190

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Communications

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. Personas have been defined. Databases have been segmented. Website traffic, lead generation, and sales conversion goals are all set.

Content Marketing 41

Content Marketing eBook Publicity Marketing 41