Mon.Feb 20, 2023

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7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push 

Garrett Public Relations

What do you need to do before engaging in a PR effort? While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. Preparing ahead of time … 7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push Read More » The post <strong>7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push </strong><br> appeared first on Garrett Public Relations

Pitching 100
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? “Human experts and tech experts need to work together,” says Desmond Upton Patton , the University of Pennsylvania’s Brian and Randi Schwartz University Professor (the highest professorship a

Local 107
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4 tasks all PR pros should be automating

Agility PR Solutions

A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t going to make PR professionals redundant anytime soon, but it can […] The post 4 tasks all PR pros should be automating appeared first on Agility PR Solutions.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I also work with clients on conference programming and event strategy.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Despite economic uncertainty, enterprises are increasing their 2023 digital CX budgets

Agility PR Solutions

As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending more on digital CX in 2023 than they did in 2022, with 68 percent increasing their digital […] The post Despite economic uncertainty, enterprises are increasing their 2023 digital CX budgets appeared first on Agility PR Solutio

More Trending

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How to Get the Most Out of your Targeting for Social Media Advertising

Prohibition

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. Here we’ve got some key tips and advice to help you get the most out of your targeting.

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Measurement 101 Course-in-a-Box

Katie Paine's Measurement Blog

The Measurement 101 Course-in-a-Box includes: A syllabus & lesson plan The Six-Segment Measurement 101 Video Series and accompanying lesson guides that cover: Why measure — How to use measurement to improve your program, get a raise, earn a promotion, and solve your organization’s problems How to set SMART measurable objectives Defining your stakeholders, your key influencers, and setting your benchmarks Defining your “Kick Butt Index” — the key metrics you’ll use to measure success Selecti

Course 52
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career?

Ethics 82
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Measurement 101 Course-in-a-Box for Professors

Katie Paine's Measurement Blog

Like all of our measurement education products, Measur ement 101 Course-in-a-Box for Professors comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no additional charge. All for $247!

Course 52
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR Peeps, Here is Another AI Tool You Can Start Using Immediately

Buchanan PR

Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential to change how we do just about everything in our field of public relations. Much has been written about ChatGPT’s ability to help with the writing, outlining and generating ideas for PR pros. That’s because ChatGPT is the conversational side of OpenAI’s suite of products.

Tools 77
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Measurement 101 for Nonprofits

Katie Paine's Measurement Blog

Better yet, these pages include access to research papers, Katie Paine’s Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more. Like all of our measurement education products, Measurement 101 for Nonprofits comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no addit

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Inbound Marketing vs. Content Marketing: Which is Better?

PR 20/20

M arketing can be a lot like dating. You want to attract the right person, build a connection and create a lasting relationship. However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers.

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Social Media Measurement 101

Katie Paine's Measurement Blog

Better yet, these pages include access to checklists, a Vendor Selection Chart (with links to vendor websites), printable worksheets, invitations to monthly Measurement Hours, and much more. Like all of our measurement education products, Social Media Measurement 101 comes with our Lifetime Content Warranty. This means that when we update the content (as new tools and techniques become available), you will have the opportunity to receive an updated version at no additional charge.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The DMO’s Ticket to Barcelona Principles Compliance

Katie Paine's Measurement Blog

This digital download includes the following 4 sections: Your Ticket to Success: Measure What Matters in Travel & Tourism in Six Easy Step s Includes: Katie Paine’s famous 6 Steps of Measurement, adapted to the travel & tourism industry. Measuring Travel & Tourism PR: 3 Real Life Case Studies Includes: New Hampshire Grand’s calculations of the value of its efforts, putting a value on the state Presidential primary, and how to value a visit from the President — all without using

Tourism 52
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Complete Guide to Integrated Communications Measurement Dashboards

Katie Paine's Measurement Blog

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. A dashboard that provides a single source of truth where you can easily see the results of your entire team, regardless of whether that team includes PR, social, digital, public affairs, events, internal communications or any combination you can come up with.