Thu.May 25, 2023

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Four Ways to Track PR Success During Conference Season | Business Wire Blog

Business Wire

Conferences are back in full force, meaning companies must double down on their promotional efforts. Startups and major industry players are making their 2023 appearances at the hottest conferences around the world. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had a real impact on the media landscape, and PR people can take advantage of that.

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Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

Agility PR Solutions

A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions.

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Responding to Fake News About Your Brand Online

5W PR

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. That can have serious consequences for businesses and individuals in the public eye. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Green branding 101: How to craft an eco-friendly PR strategy for 2023

Agility PR Solutions

Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time to get serious about green branding. Green brands work to protect the environment by […] The post Green branding 101: How to craft an eco-friendly PR strategy for 2023 appeared first on Agility PR Solutions.

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More Trending

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Bluesky at night, is a PR’s delight

Stuart Bruce

Are you one of the first people to get a Bluesky account?

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Does sustainability still matter in a rough economy? It matters even more to consumers now—but they don’t know who to trust

Agility PR Solutions

We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even more when it comes to which companies they choose to do business with. The research reveals that […] The post Does sustainability still matter in a rough economy?

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NAU Grads Get Gates’ Insight

HMA Public Relations

Bill Gates, co-founder of Microsoft, was the speaker at the recent Northern Arizona University graduation. Scott Hanson highlights 5 pieces of life advice Gates wished he had heard when graduating in today's blog post.

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Maxim Behar – "Global PR Professional of the Year" at the International IPRCCA Awards

Maxim Behar

Maxim Behar has been named Global PR Professional of the Year by an international jury at the PR and Corporate Communications Awards - IPRCCA 2022. Behar is CEO of the leading PR firm M3 Communications Group, Inc. and President of the World Communications Forum Association in Davos, Switzerland. The award was presented at a special live ceremony in New Delhi at the international forum IPRCCC organized by the prestigious communications media exchange4media.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Disengagement vs. Burnout: What is the Difference?

Institute for Public Relations

Dr. Hongmei Shen and Dr. Chunbo Ren sought to define and establish disengagement as a unique concept. They also identified which factors drove disengagement and explored the behaviors through which it manifests. The study was motivated by the increasing global prevalence of employee disengagement and its detrimental effects on both organizational performance and culture.

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Princess Kalina learned Seychellois recipes from Maxim Behar

Maxim Behar

Dressed in a Seychelles shirt and white suit, PR expert and Honorary Consul General of the Republic of Seychelles in Bulgaria Maxim Behar welcomed the guests at the presentation of his new book. The book is "Seychelles Cuisine and more about "Heaven on Earth" and contains 25 recipes, photos, and various stories about Seychelles. H.R.H. Kalina, Princess of Bulgaria, and her husband Kitin Munoz, banker Hide/show content Levon Hampartzumyan, Chef Andre Tokev, Uti Bachvarov, and others were guests a

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Avoid these 5 mistakes to maintain a healthy PR relationship with journalists

Medianet Australia

The quest for attention, the hope for pick-up, and the anxious wait for a reply - it all sounds familiar, doesn't it?

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10 Ways Communicators Can Be Kind to Their Minds in Honor of Mental Health Awareness Month

The Hoffman Agency

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. Between tight deadlines, endless meetings, and having to juggle multiple projects across a finish line, there is no denying that stress is an inevitable part of the job. In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.