Thu.May 25, 2023

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Four Ways to Track PR Success During Conference Season | Business Wire Blog

Business Wire

Conferences are back in full force, meaning companies must double down on their promotional efforts. Startups and major industry players are making their 2023 appearances at the hottest conferences around the world. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had a real impact on the media landscape, and PR people can take advantage of that.

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Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

Agility PR Solutions

A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions.

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Responding to Fake News About Your Brand Online

5W PR

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. That can have serious consequences for businesses and individuals in the public eye. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Green branding 101: How to craft an eco-friendly PR strategy for 2023

Agility PR Solutions

Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time to get serious about green branding. Green brands work to protect the environment by […] The post Green branding 101: How to craft an eco-friendly PR strategy for 2023 appeared first on Agility PR Solutions.

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Bluesky at night, is a PR’s delight

Stuart Bruce

Are you one of the first people to get a Bluesky account?

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Does sustainability still matter in a rough economy? It matters even more to consumers now—but they don’t know who to trust

Agility PR Solutions

We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even more when it comes to which companies they choose to do business with. The research reveals that […] The post Does sustainability still matter in a rough economy?

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NAU Grads Get Gates’ Insight

HMA Public Relations

Bill Gates, co-founder of Microsoft, was the speaker at the recent Northern Arizona University graduation. Scott Hanson highlights 5 pieces of life advice Gates wished he had heard when graduating in today's blog post.

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Maxim Behar – "Global PR Professional of the Year" at the International IPRCCA Awards

Maxim Behar

Maxim Behar has been named Global PR Professional of the Year by an international jury at the PR and Corporate Communications Awards - IPRCCA 2022. Behar is CEO of the leading PR firm M3 Communications Group, Inc. and President of the World Communications Forum Association in Davos, Switzerland. The award was presented at a special live ceremony in New Delhi at the international forum IPRCCC organized by the prestigious communications media exchange4media.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Disengagement vs. Burnout: What is the Difference?

Institute for Public Relations

Dr. Hongmei Shen and Dr. Chunbo Ren sought to define and establish disengagement as a unique concept. They also identified which factors drove disengagement and explored the behaviors through which it manifests. The study was motivated by the increasing global prevalence of employee disengagement and its detrimental effects on both organizational performance and culture.

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Princess Kalina learned Seychellois recipes from Maxim Behar

Maxim Behar

Dressed in a Seychelles shirt and white suit, PR expert and Honorary Consul General of the Republic of Seychelles in Bulgaria Maxim Behar welcomed the guests at the presentation of his new book. The book is "Seychelles Cuisine and more about "Heaven on Earth" and contains 25 recipes, photos, and various stories about Seychelles. H.R.H. Kalina, Princess of Bulgaria, and her husband Kitin Munoz, banker Hide/show content Levon Hampartzumyan, Chef Andre Tokev, Uti Bachvarov, and others were guests a

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Avoid these 5 mistakes to maintain a healthy PR relationship with journalists

Medianet Australia

The quest for attention, the hope for pick-up, and the anxious wait for a reply - it all sounds familiar, doesn't it?

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10 Ways Communicators Can Be Kind to Their Minds in Honor of Mental Health Awareness Month

The Hoffman Agency

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. Between tight deadlines, endless meetings, and having to juggle multiple projects across a finish line, there is no denying that stress is an inevitable part of the job. In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor.