Thu.Jan 12, 2023

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Lead Generation on Facebook

5W PR

Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts. Action button. The first way that companies can get their Facebook followers to convert into email newsletter subscribers is by setting up an action button on the Faceb

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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities. All have the potential to boost or bust an organisation’s reputation.

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What consumers really want (and don’t want) from customer support agents

Agility PR Solutions

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand. According to survey results from […].

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Why most media monitoring tools leave communications professionals with too many blind spots

NewsWhip

As the President of North America & Global CRO of NewsWhip, Brett Lofgren has seen the challenges facing the comms industry. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . While many in the industry are using social media monitoring or analytics tools, many of the services available in the market are reactive, only focusing on what’s a

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 percent between 2023 and 2028. Driving success in such a competitive […]. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions.

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How Gen Z and younger millennials are driving shifts in the way consumers earn and spend

Agility PR Solutions

New research from market intelligence and advisory services firm IDC reveals some dramatic shifts occurring in how different generational cohorts earn income, spend their money, and leverage technology to do both—and how stark differences between Gen Z/younger Millennials and older consumers promise to transform the tech landscape over the next decade.

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St James’s Oncology v Lendlease: the value of project-specific amendments to JCT contracts

Practical Law Construction

The recent judgment of the TCC in St James’s Oncology SPC Ltd (Project Co) v Lendlease Construction (Europe) Ltd and another provides a fascinating commentary on the importance of drafting a building contract that is tailored to deliver the needs of the employer and the end-user. . In this case, Project Co was engaged by Leeds Teaching Hospitals NHS Trust (the NHS Trust) under an agreement (the Project Agreement) to design and build the Oncology Centre at St James’s University Hospit

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Near-Death Experience Triggers Foundation’s Growth

HMA Public Relations

After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.

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3 Ps to Enhance Your Pitch Writing

Stern + Associates

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. We sat down with Senior Account Executive, Brian Sherry, who shed some light on what it takes to elevate your pitch writing to the next level.

Writing 62
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 metrics you should be using to report on your media coverage in 2023

Medianet Australia

When it comes to analysing and reporting on your media coverage, it's important to have a clear understanding of the metrics you can use to measure success. The list of metrics you COULD use is effectively endless (which is probably why you're here), however there are a few key metrics that should be considered when reporting on your media coverage.

Report 52
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Part 2: Why Women are Walking Away from Their Companies – And How to Get Them Back

Stern + Associates

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. These results, derived from over 333 companies surveyed in McKinsey’s 2022 Women at Work study , reveal that even the best-intentioned organizational diversity, equity and inclusion (DEI) efforts simply aren’t cutting it.

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Why Personal Branding Matters?

Victorious PR

Personal branding is an important key element to anyone’s presence and is here to stay for the long run. But first, what is personal branding? Personal branding is the process of creating a brand identity around a person or business. It allows someone standing on the outside to know what you stand for, who you are, and may even persuade them to choose you.

Brand 52
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Your Guide to ESG Communications in 2023

Stern + Associates

There’s a certain paradox in how organizations need to approach ESG communications issues right now. On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Prioritising Wellbeing: Agency Support for Individual Happiness

The Hoffman Agency

Mental, emotional, social, and physical wellbeing — as well as their influential factors — look different for everyone. From biking to ballet, meditation to music lessons, what makes us tick or just makes us feel good ranges hugely from person to person and might even change for an individual over time. In recognition of this, we trialled a new benefit in 2022 … and it was so successful that we’ll be rolling it out again this year.

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