Thu.Jan 12, 2023

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What consumers really want (and don’t want) from customer support agents

Agility PR Solutions

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand. According to survey results from […].

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Lead Generation on Facebook

5W PR

Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts. Action button. The first way that companies can get their Facebook followers to convert into email newsletter subscribers is by setting up an action button on the Faceb

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4 eCommerce PR trends that are sure to impact your brand in 2023

Agility PR Solutions

The landscape of eCommerce business is vast, dynamic and highly evolving. The eCommerce business market was expected to hit US$16.6 trillion in 2022, as per IMARC. The projection is for US$70.9 trillion, which can grow at a compound annual growth rate (CAGR) of 27.43 percent between 2023 and 2028. Driving success in such a competitive […]. The post 4 eCommerce PR trends that are sure to impact your brand in 2023 appeared first on Agility PR Solutions.

Trends 88
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PRWeek US starts its 25th year covering the PR industry

Steve Barrett on PR

Through thick and thin PRWeek has tracked the fortunes of a profession that has evolved incredibly in two and a half decades.

Industry 140
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. We’re in an era of huge change. Leaders have to reckon with massive global disruptors, whether it’s COVID-19 or climate change, whilst managing ongoing operational activities. All have the potential to boost or bust an organisation’s reputation.

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Why most media monitoring tools leave communications professionals with too many blind spots

NewsWhip

As the President of North America & Global CRO of NewsWhip, Brett Lofgren has seen the challenges facing the comms industry. With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . While many in the industry are using social media monitoring or analytics tools, many of the services available in the market are reactive, only focusing on what’s a

Media 78
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St James’s Oncology v Lendlease: the value of project-specific amendments to JCT contracts

Practical Law Construction

The recent judgment of the TCC in St James’s Oncology SPC Ltd (Project Co) v Lendlease Construction (Europe) Ltd and another provides a fascinating commentary on the importance of drafting a building contract that is tailored to deliver the needs of the employer and the end-user. . In this case, Project Co was engaged by Leeds Teaching Hospitals NHS Trust (the NHS Trust) under an agreement (the Project Agreement) to design and build the Oncology Centre at St James’s University Hospit

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Near-Death Experience Triggers Foundation’s Growth

HMA Public Relations

After collapsing on the field during a game and suffering cardiac arrest, Damar Hamlin of the Buffalo Bills now appears to be on the way to a healthy recovery. Find out more on how the public and the NFL responded to this and how they have provided support in this blog post from Scott Hanson.

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3 Ps to Enhance Your Pitch Writing

Stern + Associates

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. We sat down with Senior Account Executive, Brian Sherry, who shed some light on what it takes to elevate your pitch writing to the next level.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 metrics you should be using to report on your media coverage in 2023

Medianet Australia

When it comes to analysing and reporting on your media coverage, it's important to have a clear understanding of the metrics you can use to measure success. The list of metrics you COULD use is effectively endless (which is probably why you're here), however there are a few key metrics that should be considered when reporting on your media coverage.

Media 52
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Part 2: Why Women are Walking Away from Their Companies – And How to Get Them Back

Stern + Associates

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been. These results, derived from over 333 companies surveyed in McKinsey’s 2022 Women at Work study , reveal that even the best-intentioned organizational diversity, equity and inclusion (DEI) efforts simply aren’t cutting it.

Company 62
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Why Personal Branding Matters?

Victorious PR

Personal branding is an important key element to anyone’s presence and is here to stay for the long run. But first, what is personal branding? Personal branding is the process of creating a brand identity around a person or business. It allows someone standing on the outside to know what you stand for, who you are, and may even persuade them to choose you.

Brand 52
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Your Guide to ESG Communications in 2023

Stern + Associates

There’s a certain paradox in how organizations need to approach ESG communications issues right now. On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Prioritising Wellbeing: Agency Support for Individual Happiness

The Hoffman Agency

Mental, emotional, social, and physical wellbeing — as well as their influential factors — look different for everyone. From biking to ballet, meditation to music lessons, what makes us tick or just makes us feel good ranges hugely from person to person and might even change for an individual over time. In recognition of this, we trialled a new benefit in 2022 … and it was so successful that we’ll be rolling it out again this year.

Agency 36