Axia PR

SEPTEMBER 17, 2018

How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years. Given the 24/7 news cycle that currently operates, these instances show a shift toward the need for crisis communications for an industry whose traditional media coverage focuses on the outcome of a game.

Crisis Communications 110

Crisis Communications Crisis Communications Industry 110

Muck Rack

SEPTEMBER 17, 2018

6 questions with Nneka M.

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242

Ronn Torossian

SEPTEMBER 17, 2018

South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu. From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent on earth, on a larger scale than even Japanese brands managed to do in decades past. How, then, has this once-conservative Confucian culture exploded onto the scene at such incredible pace?

Blogging 210

Blogging Brand Branding Agency 210

Garrett Public Relations

SEPTEMBER 17, 2018

As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top eight takeaways. Eight Tips and […]. The post 8 Writing Tips and Takeaways from the Experts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Writing 123

Writing Content Marketing Marketing Publicity 123

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 17, 2018

Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these strong and precious consumer bonds. Nine of the top 10 brands in […]. The post Year of the digital brand—new study reveals 2018’s loyalty winners and losers appeared first on Agility PR Solutions.

Study 94

Study Brand Branding Consumer 94

Agility PR Solutions

SEPTEMBER 17, 2018

If you want to attract more clients and the best employees, you must promote your company in the best possible light. This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you. To make sure your […]. The post 4 tips to make your company more appealing to consumers appeared first on Agility PR Solutions.

Consumer 74

Consumer Company Employee Brand 74

Karen Freberg

SEPTEMBER 17, 2018

It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville. This seemed like yesterday, but this was nearly seven years ago. A lot has happened since then for me – and as I embark on the seventh year here at the University of Louisville, I get to look forward to my sabbatical.

Social Media 79

Social Media Meeting Education Conference 79

Agility PR Solutions

SEPTEMBER 17, 2018

In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller. This advantage goes beyond just the products and services that your company provides; in fact, the very experience that your brand offers can actually have more of an impact on your customer’s […].

How To 66

How To Brand Branding Company 66

Barokas

SEPTEMBER 17, 2018

The last quarter of the year is quickly approaching and that means the wave of predictions stories and 2019 outlook opportunities will start popping up with a vengeance. After all, at year’s end, we all want to know from the people who know best…what’s next? And due to their forward thinking nature, predictions offer a perfect opportunity to establish thought leadership for our clients on all things related to their industries and areas of expertise.

Media 60

Media Trends Pitching Data 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 17, 2018

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences. The new survey from Accenture and the Retail Industry Leaders Association (RILA) of […].

Retail 60

Retail Consumer Communications Survey 60

HMA Public Relations

SEPTEMBER 17, 2018

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

Real Estate 69

Real Estate Publicity Journalism Media 69

Agility PR Solutions

SEPTEMBER 17, 2018

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: promotes Joe Danborn (@jdanborn) to Deputy News Director for newsgathering in the northeastern U.S. San Francisco Chronicle: hires Melia Robinson Russell (@meliarobin) as Technology Reporter.

Technology 60

Technology Twitter Report Industry 60

Onclusive

SEPTEMBER 17, 2018

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Thanks to the latest technologies, PR is now a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing.

Conference 30

Conference Data Storytelling Banking 30

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer