Prowly
DECEMBER 22, 2020
One of the harsh realities of public relations is that great PR can sometimes go unnoticed, while a blunder can haunt you forever. For instance, United Airlines faced a severe backlash to rebuild consumer trust after a passenger was forcefully dragged off a plane and Domino’s product quality perception took a nosedive after a video […]. The post Are You Committing These PR Mistakes on a Daily Basis?
Agility PR Solutions
DECEMBER 22, 2020
Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many advantages of this famous platform! You see, getting your business on […]. The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions.
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Axia PR
DECEMBER 22, 2020
Learn how sales is like developing a romantic relationship with our guest, Jack Vincent. Guest: Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Topic: The one with Jack Vincent on the phases you must pull a buyer through to build trust and secure the sale.
Agility PR Solutions
DECEMBER 22, 2020
Every year, there’s one must-watch holiday movie in my family—Disney’s The Muppet Christmas Carol. Something about the familiar, enduring story of Dicken’s holiday tale reimagined by Kermit, Miss Piggy and Fozzie Bear just works. Much like the combination of Sir Michael Caine, Victorian England and the Muppets, a partnership between a company and the right […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
DECEMBER 22, 2020
Craftsmen with weak magnets know that to remagnetize them, they need to connect them to a strong magnet. Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The question they faced was similar – do we remagnetize and, if so, how? Many marketers still rely on three major lead magnets.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
DECEMBER 22, 2020
Move your brand away from exaggerations. I’m warning you now, this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often is your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are? Your company may be pretty amazing, but not everyone is going to think your company is the greatest thing since sliced bread.
Solo PR Pro
DECEMBER 22, 2020
One of the keys to being a confident and savvy solo PR pro is professional development. Yes, we know. Professional development isn’t as easy as it may have been before you went solo. There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you.
PR Fuel
DECEMBER 22, 2020
If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors. Use this 7-item checklist to help rid your press release of easy-to-miss problems before distribution. 1.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical Law Construction
DECEMBER 22, 2020
It is now unusual for any case to raise a truly novel point in the context of adjudication enforcement. Aqua Leisure International Ltd v Benchmark Leisure Ltd – a case about a waterpark in Scarborough – raises two. Aqua Leisure International Ltd v Benchmark Leisure Ltd. Benchmark engaged Aqua in 2015 to design, supply and install water rides and attractions at The Sands, North Bay, Scarborough.
Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months.
Flatiron Communications
DECEMBER 22, 2020
Dogma Be Damned: Set Real Journalists Free. For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. After all, aren’t most PR pros charged with positioning their clients more favorably in news and feature stories? (There are strategies to achieve this.).
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