ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.
Ronn Torossian
JUNE 22, 2020
Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.” COVID-19 placed an exclamation point on customer service as consumers flooded digital platforms in search of […].
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Agility PR Solutions
JUNE 22, 2020
For as long as the game has been played, golf has been linked to business. Playing golf with a business associate not only gives an insight into the person’s character, mindset, and willpower, but also helps to build a relationship outside the office setting. Many business deals have been made while waiting on a tee […]. The post 4 pro-level golf lessons for business and communications appeared first on Agility PR Solutions.
Axia PR
JUNE 22, 2020
Tell stories instead of just stating facts. Imagine you’ve finally got a good pitch ready to send to the media. You’re well prepared, and now it’s time to get that phone call done. Despite hitting it off with the media contact, your contact ultimately declines to run the story. What happened? You did everything right; you had the main point and some facts to go with it to give context.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
JUNE 22, 2020
As workplaces begin to reopen, we have arrived at a moment of opportunity for employers and employees to come together with a common purpose to align mutual expectations. We need to think seriously and often about not only our own individual roles but also how we can support colleagues who share our same sense of shock and disbelief over recent events.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JUNE 22, 2020
Jim Wyss joins Bloomberg News, Jack Milligan’s new role at Bank Director, and more.
Awario
JUNE 22, 2020
Success on social media seems like a win all around: Average Joes and plain Janes can get their names out there by themselves and profit from creating content. Meanwhile, businesses can raise their brand awareness and grow closer to their customers in a cost-effective way.
Stephen Waddington
JUNE 22, 2020
I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships. By Jerry Silfwer My phone buzzes from a notification. It's a message from Isabel who just casually decided to check in with me. Well, I guess I did tell her that I was doing nothing in particular tonight. Now, Isabel isn't real like you or me.
5W PR
JUNE 22, 2020
Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond during a crisis always reflects on the public’s perception of the organization in the future, whether in a positive or negative light. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.
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Agility PR Solutions
JUNE 22, 2020
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with meaningful and respectful actions. In other words, now’s the time […]. The post As demands to address race relations mount, brand purpose matters more than ever appeared first on Agility PR Solutions.
Muck Rack
JUNE 22, 2020
This month in bad PR pitches: June 2020
Culpwrit
JUNE 22, 2020
By Marilou Terrones, M.A. You did it—you graduated from high school and are continuing the journey of your ancestors. The next few years will be eye-opening, meaningful, and adventurous. College will expose you to different cultures, introduce you to long-life friends, and help you start your career. Whether you’re anxious, excited, or afraid of how […].
HMA Public Relations
JUNE 22, 2020
Happy #MediaMonday! Today's post comes from Shelly Talsma Everson who writes for Echo Magazine, EG Publishing and Arizona Health & Living Magazine. Click the link to learn more about her and the types of pitches she is looking for. The post #MediaMonday – Shelly Talsma Everson appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Hoffman Agency
JUNE 22, 2020
By Mark Pinsent, Managing Director, Hoffman Europe. In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. There’s no real sign of how quickly such industry events might return and with them the opportunity for B2B marketers to utilize them for lead generation.
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