Ronn Torossian

JUNE 7, 2021

Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it. Content has to be framed in a way that will have […]. The post Focused content as effective PR strategy appeared first on.

Strategy 195

Strategy Media Agency Marketing 195

Cision

JUNE 7, 2021

The most revealing journalist insights broken down by the numbers.

Report 328

Report Media 328

Agility PR Solutions

JUNE 7, 2021

The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face. In the pre-COVID era, interacting with brands was an experience that included both digital and […].

Communications 187

Communications Strategy Brand Branding 187

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 7, 2021

Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come. The newly released 2020-2021 North American Communication Monitor (NACM), organized and conducted by The Plank Center for Leadership in Public Relations, disclosed key trends and […].

Crisis 148

Crisis Trends Leadership Industry 148

Agility PR Solutions

JUNE 7, 2021

Business owners all over the world will experience similar problems over the course of their careers. Of course, no two issues are exactly the same. With each location, industry, and business owner comes a new set of challenges and issues to overcome. One challenge that you may face over the course of your ownership is […]. The post Green reputation: 5 ways to make your business more eco-friendly appeared first on Agility PR Solutions.

Reputation 94

Reputation Course Industry Trends 94

Landis PR

JUNE 7, 2021

Longtime LCI friend and client Jon Handlery owns the Handlery Hotels properties in San Francisco and San Diego. As we move beyond COVID, he took a humorous look at the reasons to start traveling again. By Jon Handlery, Guest Blogger. After being cooped up in the house for the past 12 months, you might be questioning, “have I been home too long?” If you’re asking yourself that, the answer is probably yes!

Travel 98

Travel Hotels Comparison Meeting 98

Bianchi Biz Blog

JUNE 7, 2021

I am a freelance automotive and tech journalist. I write for Forbes Wheels, Engadget, Reviewed, and others. I report on the latest vehicles and technology and the intersection between the two. . Can you tell us what types of stories, trends or issues are on your radar now? The expansion of battery electric vehicles and how that affects the average driver, the grid, and of course the industry in general as automakers battle for range supremacy.

Automotive 97

Automotive Meeting Media Journalism 97

Agility PR Solutions

JUNE 7, 2021

New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact. American consumers said they are more likely to talk publicly about “good” support experiences than “poor” ones (65 percent compared to 29 percent)—a key finding as brands examine the […].

Consumer 78

Consumer Brand Branding Publicity 78

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Communications

HMA Public Relations

JUNE 7, 2021

Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.

Report 88

Report Media 88

Axia PR

JUNE 7, 2021

Company responses to cyberattacks dictate public perception. With Colonial Pipeline recovering from a cyberattack organized by a cybercriminal gang, the encounter has left the industry a number of lessons regarding cybersecurity.

Crisis Communications 62

Crisis Communications Crisis Communications Industry 62

Reputation Specialist Michael Toebe

JUNE 7, 2021

(Bill Gates). Critics like to communicate in absolutes and yet those perceptions, emotions and rash judgments are regularly limited, narrow-minded, inaccurate thinking and convictions. Some critics, either angry or those thoughtfully sharing what they believe is likely are saying Bill Gates’ name moving forward will be always associated with wrongdoing and forever tarnished.

Reputation 52

Reputation Travel Analysis Writing 52