Mon.Jun 07, 2021

Focused content as effective PR strategy

Ronn Torossian

Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it.

Lessons from the 2021 State of the Media Report

Cision

The most revealing journalist insights broken down by the numbers. Best Practices

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6 keys to seamless virtual onboarding

PR Daily

Focus first on relationships, make it safe to ask questions, and prioritize one-on-one meetings to gather candid feedback. Starting a new job is like the first day of school. It’s scary. Who will I have lunch with? How do I make copies and get reimbursed for expenses?

Green reputation: 5 ways to make your business more eco-friendly

Agility PR Solutions

Business owners all over the world will experience similar problems over the course of their careers. Of course, no two issues are exactly the same. With each location, industry, and business owner comes a new set of challenges and issues to overcome.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways PR pros can build their business acumen

PR Daily

To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started. After I got my first job in corporate communications, my boss suggested that I start attending professional development meetings.

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Kroger takes a stand on DE&I, and more than 6,000 associates tune in live

PR Daily

Civil unrest after the George Floyd death motivated ‘America’s grocer’ to take active steps to support its employees and the communities it serves.

Consumers more likely to rave about good CX than complain about bad CX

Agility PR Solutions

New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact.

Don’t miss next Friday’s PR Daily Awards entry deadline

PR Daily

Enter your communications campaigns, events (live or virtual), publications, people and teams by Friday, June 18. The post Don’t miss next Friday’s PR Daily Awards entry deadline appeared first on PR Daily. Ragan Awards

New Plank Center research identifies top PR trends and challenges in a year of continuous crisis

Agility PR Solutions

Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Lessons from the 2021 State of the Media Report

TrendKite

The most revealing journalist insights broken down by the numbers

Colonial Pipeline’s cyberattacks: A lesson in crisis communications management

Axia PR

Company responses to cyberattacks dictate public perception. With Colonial Pipeline recovering from a cyberattack organized by a cybercriminal gang, the encounter has left the industry a number of lessons regarding cybersecurity.

Marketing with Messaging Apps

5W PR

Instant messaging is inextricably entwined with our daily routine. As a communication tool , instant messaging can achieve goals in an effective way. In the current situation of the pandemic, instant messaging enjoys undisputed popularity. Customer service.

To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Nicole Raz

HMA Public Relations

Ever since she attended middle school in Shanghai, China, Nicole Raz knew she wanted to become a journalist. In today's #MediaMonday post, you'll learn about how she got an early start in the field and how she ended up reporting for the Jewish News in Phoenix.

Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist

Bianchi Biz Blog

I am a freelance automotive and tech journalist. I write for Forbes Wheels, Engadget, Reviewed, and others. I report on the latest vehicles and technology and the intersection between the two. . Can you tell us what types of stories, trends or issues are on your radar now?

Ten Signs You Need to Get Out of the House and Travel

Landis PR

Longtime LCI friend and client Jon Handlery owns the Handlery Hotels properties in San Francisco and San Diego. As we move beyond COVID, he took a humorous look at the reasons to start traveling again. By Jon Handlery, Guest Blogger.

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

PR Daily

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Reputation Resiliency Possible for Bill Gates

Reputation Specialist Michael Toebe

(Bill Gates). Critics like to communicate in absolutes and yet those perceptions, emotions and rash judgments are regularly limited, narrow-minded, inaccurate thinking and convictions.