ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. One staple from the B2B PR toolbox is contributed content. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Ronn Torossian

JUNE 23, 2020

Talk about a second wave of COVID-19 has refocused attention in some quarters about the future and consequences of allowing employees to work remotely. The good news is that those employers who permitted their staff to work from home during the pandemic received high ratings. A recent survey of more than 800 employees in various […]. The post The Future of Remote Work appeared first on.

Employee 221

Employee Survey Agency Strategy 221

Prowly

JUNE 23, 2020

By and large, press releases are shunned by the SEO community. Conversely, public relations firms rely heavily upon them. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that press releases are dead. Are press releases really […]. The post SEO Press Releases: Dying Fad or Poorly Leveraged Powerhouse?

SEO 197

SEO Community Publicity 197

Communications Conversations

JUNE 23, 2020

Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg , actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring the bigger issue right now: how companies have not altered employee performance expectations AT ALL during the pandemic as many of us adapt to a new, remote working environment.

Resources 174

Resources Employee Crisis Corporate 174

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 23, 2020

Steven Wilson-Beales takes on extra title at Global; Lucy Fitzgeorge-Parker now ESG Editor at Euromoney magazine; Sophie Davies is now a Europe / Spain Correspondent for TRF in Barcelona.

Media 120

Media Blogging 120

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up? It depends; there is more than one way to look at the data.

Measurement 93

Measurement Communications Survey B2B 93

Stephen Waddington

JUNE 23, 2020

There's no need for industry awards for at least 12 months. I've written up the winners across all categories. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. I don't think there's any need for any awards this year.

Creativity 78

Creativity Industry Crisis Management Sports 78

Muck Rack

JUNE 23, 2020

Why measuring relevance matters now more than ever before

Measurement 136

Measurement 136

Solo PR Pro

JUNE 23, 2020

This post was originally published on 10/1/2019 and has been lightly updated. In episode 16 of the That Solo Life podcast , we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some of the wisdom Craig shared about the sales process.

How To 63

How To LinkedIn Measurement Social Media 63

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Business Wire

JUNE 23, 2020

Ellen Roseman is a Canadian writer, specializing in personal finance and consumer issues. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years. There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books. Roseman has a 20-year history as a columnist for the Toronto Star’s business section, following two years as business editor.

Report 65

Report Creativity Blogging Consumer 65

HMA Public Relations

JUNE 23, 2020

As we all continue working from home, Alison is finding new ways to be efficient while having fun. Click the link to read more. The post The Beauty of Inefficiency appeared first on HMA Public Relations.

Publicity 56

Publicity 56

The Hoffman Agency

JUNE 23, 2020

. By Shereen Masoud-Jointe, Account Executive (Europe). . In arguably the most eclectic week of HA Jamz yet, the wide range of Hoffman’s music tastes really came through: . 27. Stay Beautiful — Taylor Swift. 28. Money Money Money — ABBA. 29. ?? — Faye Wong????. 30. Reasons To Be Cheerful, Part 3 — Ian Dury and the Blockheads. . Mark Pinsent, Managing Director of our office in Europe, introduced us to the “mélange” of genres that is Ian Dury and the Blockheads, who found inspirati

Blogging 36

Blogging Company Creativity 36

NewsWhip

JUNE 23, 2020

We looked back at the top publishers on Facebook for the month of May, with some publishers still seeing record engagement. . After two record breaking months in March and April, May seemed a comparative slowdown, though if you were to compare any of the numbers to any month before March of this year they would still be some of the biggest we’ve seen.

Facebook 197

Facebook Journalism Video Analysis 197

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer