Business Wire
NOVEMBER 30, 2020
Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people. Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.
Ronn Torossian
NOVEMBER 30, 2020
Companies are always looking to make it easy for consumers to find the business online. However, they should also be looking to reach out to other potential customers who might require the same products or services. This is precisely why choosing the right marketing channels is important. Depending on what the business does and what […]. The post Choosing the Right Marketing Channel appeared first on.
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Agility PR Solutions
NOVEMBER 30, 2020
The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. It’s just that we don’t live in […]. The post Is PR creating its own buzz?
Awario
NOVEMBER 30, 2020
Social media has completely transformed the way companies do marketing. There used to be a time when the only way for your brand to get noticed by millions of people is if you spent a ton of money on marketing. Regardless of the industry you’re in, there are some general ideas that apply when you create an Instagram marketing campaign. Here are some of the best brand building strategies that you can use on this social media platform.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
NOVEMBER 30, 2020
We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are as good or better now than pre-COVID. The firm’s new report, 2020 Influencer Marketing Report: A Marketer’s […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
NOVEMBER 30, 2020
You’ve laid all the groundwork for a successful content marketing strategy. You’ve assessed past and present content deliverables, identified the performance gaps and started building a library of assets that map to buyer personas and each stage of the buyer’s journey. Now that you know how to cut through the noise, what are you going […]. The post How to optimize your content distribution strategy appeared first on Agility PR Solutions.
Cision
NOVEMBER 30, 2020
Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more.
Communications Conversations
NOVEMBER 30, 2020
As we all know by now, here in Minnesota we’re in the midst of a four-week shutdown–at minimum. No more restaurants. No more health clubs. No more youth sports. For at least four weeks (my guess: probably more). Even though there’s finally a light at the end of this tunnel, we’re in for a pretty damn dark next few months. And, as case and death counts rise here in Minnesota, one constituency has been somewhat quiet until just recently: Our Minnesota health care leaders.
Agility PR Solutions
NOVEMBER 30, 2020
When email first became available, it was one of the first successful touchpoints brands had with customers. And even with the popularity of today’s various social media platforms, email remains among the highest drivers of ROI. According to data gathered by the Data and Marketing Association, every dollar spent on email marketing results in an […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stuart Bruce
NOVEMBER 30, 2020
This weekend I had a play with some shiny new PRTech tools that I’d bought in the Black Friday deals I shared in last Friday’s … © Stuart Bruce - 4 great PRTech tools in action was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Agility PR Solutions
NOVEMBER 30, 2020
Since the pandemic started, 87 percent of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet real-time demand and prepare for surging online sales brought on by the COVID-19 pandemic.
Culpwrit
NOVEMBER 30, 2020
By Geoff Curtis For more than six months, I have been on a journey – one of education, understanding and action. While I’ve always considered myself an inclusive person, the recent and ongoing events specific to anti-Black racism, which have impacted me, my friends and colleagues, have made me realize that I have a lot […]. The post Tackling Diversity, Equity, Inclusion and Allyship Personally and Professionally – How can we do better?
Prohibition
NOVEMBER 30, 2020
You’ve probably noticed Instagram’s latest addition to the platform; Reels. The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
NOVEMBER 30, 2020
How earned media has changed, and what we have learned from it. Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company. Over the years, it has changed and is now presented through different media channels. Before, it used to be a 90-minute segment on a news channel, but now it can be seen as a 60-word tweet.
Bianchi Biz Blog
NOVEMBER 30, 2020
Despite 2020 being a bizarre year of unprecedented twists and turns thanks to the COVID-19 pandemic, some things reliably never change. One of those things is the tried and true wonderment of people exclaiming: “how is the holiday season already upon us again?!”. During business-as-usual times, many companies host a holiday party for their employees this time of year, complete with food and drink, a year-end speech from the CEO, and plenty of merriment as a way to bring colleagues together from
HMA Public Relations
NOVEMBER 30, 2020
Happy #MediaMonday! Today's feature comes from Janet Perez who we last profiled back in 2017. Since then, she has dyed her hair and is now the editor of Queen Creek Independent and Florence Independent. Learn what else she has been up to since her last feature. The post #MediaMonday – Janet Perez appeared first on HMA Public Relations.
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