Mon.Nov 30, 2020

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Choosing the Right Marketing Channel

Ronn Torossian

Companies are always looking to make it easy for consumers to find the business online. However, they should also be looking to reach out to other potential customers who might require the same products or services. This is precisely why choosing the right marketing channels is important.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades? Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing.

New Worldcom PR report finds female leaders more confident in handling crisis than men

Agility PR Solutions

In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in CEO/CMO confidence over the last year.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.

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More Trending

Don’t miss this Friday’s entry deadline

PR Daily

Enter Ragan and PR Daily’s Communicators of the Year and Rising Star Awards by this Friday, Dec. This is your chance to showcase your individual or team accomplishments! The post Don’t miss this Friday’s entry deadline appeared first on PR Daily. PR Daily Awards

Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor

Cision

Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more. Media Blog

The best (and worst) employee survey questions

PR Daily

Here’s how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture. With in-person interactions being few and far between for many teams, employee engagement is especially crucial to your business’ success.

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Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor

Cision

Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Sententious Brand Building Strategies from Instagram

Awario

Social media has completely transformed the way companies do marketing. There used to be a time when the only way for your brand to get noticed by millions of people is if you spent a ton of money on marketing.

How data + emotion = engaging emails & strong ROI

Agility PR Solutions

When email first became available, it was one of the first successful touchpoints brands had with customers. And even with the popularity of today’s various social media platforms, email remains among the highest drivers of ROI.

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4 great PRTech tools in action

Stuart Bruce

This weekend I had a play with some shiny new PRTech tools that I’d bought in the Black Friday deals I shared in last Friday’s … © Stuart Bruce - 4 great PRTech tools in action was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. PRtech Video

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Retailers are racing to achieve faster data-driven insights

Agility PR Solutions

Since the pandemic started, 87 percent of retail organizations in the U.S. have been under pressure to make data-driven decisions faster.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Janet Perez

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Janet Perez who we last profiled back in 2017. Since then, she has dyed her hair and is now the editor of Queen Creek Independent and Florence Independent. Learn what else she has been up to since her last feature.

5 Essentials for Successful Video Marketing

Glean.info Blog

Photo by Marcos Rocha on Unsplash. Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post.

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Tackling Diversity, Equity, Inclusion and Allyship Personally and Professionally – How can we do better?

Culpwrit

By Geoff Curtis For more than six months, I have been on a journey – one of education, understanding and action.

Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor

TrendKite

Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more

PR is not just earned media

Axia PR

How earned media has changed, and what we have learned from it. Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company.

Keep the Company Cheer: Tips for Hosting a Virtual Holiday Celebration

Bianchi Biz Blog

Despite 2020 being a bizarre year of unprecedented twists and turns thanks to the COVID-19 pandemic, some things reliably never change. One of those things is the tried and true wonderment of people exclaiming: “how is the holiday season already upon us again?!”.

Creative Ways to Pitch Media During a Pandemic

5W PR

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.

Difference in approach matters for health care leaders on LinkedIn

Communications Conversations

As we all know by now, here in Minnesota we’re in the midst of a four-week shutdown–at minimum. No more restaurants. No more health clubs. No more youth sports. For at least four weeks (my guess: probably more).

PR Maven® Podcast | November 2020 Wrap-Up

Maine PR Maven

Nancy discusses customer avatars, building strong client relationships, communicating during a crisis and using your network to live your dream. The post PR Maven® Podcast | November 2020 Wrap-Up appeared first on | The PR Maven. Podcast

What Biden’s all-women comms team means for the industry

PR Daily

The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt. Communications from the White House are about to dramatically shift.

PR’s Essential Role in Combatting Covid-19 Vaccine Misinformation

Glean.info Blog

Image by Dimitri Houtteman from Pixabay. Pharmaceutical companies hope to introduce Covid-19 vaccines to the public by year end and then rapidly ramp up production. If most people receive vaccinations by next fall, life may regain a large degree of normalcy. That may be more difficult than thought.

How to maximize your company rebrand for 2021

PR Daily

Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.