Tue.Mar 07, 2023

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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps. When you begin pumping fuel, the screen turns on and commercials start running.

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How Beauty Brands Can Celebrate International Women’s Day

5W PR

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Companies can leverage the day to promote inclusivity and offer empowering products. Beauty brands in particular should focus on promoting self-care, confidence and empowerment. Diversity Beauty brands can honor International Women’s Day 2023 with diverse campaigns that feature a range of ages, races, and body types.

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What Should I Post on Social Media?

HMA Public Relations

From case studies to day in the life videos, Justin Liggin is sharing some content examples for your social media page. Discover more in this blog post!

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Platform-native posts: What do social media managers need to know?

Axia PR

Learn how to reach your target audience on socials. When posting to your company’s social media pages , it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why? Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Coffee with a Journalist: Zoë Weiner, Well+Good

OnePitch

Zoë Weiner is the senior beauty editor at Well+Good where she guides coverage of skin care, hair care, cosmetics, and the beauty industry at large. She’s also the host of Zoë Tries It All , a YouTube series by Well+Good. Aside from YouTube, follow her on Twitter , LinkedIn , and Instagram.

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Our Top 6 Favorite (FREE) Online Digital Marketing Courses

PR 20/20

“T raditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning. These individuals prioritize the creation of time in their busy lives each day to educate themselves on new concepts and ideas. These individuals understand the importance of creating plentiful opportunities in all spheres of life.” — Why You Should Strive to Be a Lifelong Learner via Entrepreneur At Ready North,

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How To Clean Up a Messy HubSpot Portal

PR 20/20

W hether your organization has been newly onboarded to HubSpot or you’re a seasoned user, nobody wants to have an unorganized HubSpot portal. But, as more data is collected and more team members use the tool, many companies are left with a mess and no idea how to clean it up. Can you relate? There is no quick fix to properly managing a HubSpot portal, but there are several steps you can take to make the process easier on your team.

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