Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. She shares the strategic advantages of having coast-to-coast PR teams, the benefits of having a journalism background in the PR field and advice for those just starting their careers.

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PRSay

NOVEMBER 9, 2017

When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I submitted an application for the APR (Accredited in Public Relations), and my journey began. Earning the APR a year later was a highlight of 20 years in public relations and communications. Here are a few things that helped: Even though I was intimidated, I committed to the process.

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Case Study Conference Study Print 110

5W PR

NOVEMBER 9, 2017

By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing. Among many brands, J.Crew realized early on that forming a long-term partnership with Julia would result in not only sales but authentic content.

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Marketing SEO Creativity YouTube 95

Communications Conversations

NOVEMBER 9, 2017

An interesting post titled “No, Organic Content Isn’t Dead. It Just Has a New Purpose” on LinkedIn got me thinking recently. We’ve heard so much recently about organic social being completely dead, with huge drops in organic engagement. We’re constantly told that social media is now a pay-for-play environment. And, if you don’t want to play, you my as well not play at all.

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Social Media Media LinkedIn Instagram 83

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

NOVEMBER 9, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and hints at the solution.

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HMA Public Relations

NOVEMBER 9, 2017

Yesterday, PRSA Phoenix held its last #MediaBreakfast of 2017 at BIG YAM, The Parsons Agency. This was another successful event planned by PRSA Phoenix board members Diane Smith and Ashley Lynch. The post PRSA Phoenix Media Panel appeared first on HMA Public Relations.

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Media Agency Publicity Journalism 50

Waxing UnLyrical

NOVEMBER 9, 2017

So, not that long ago, I had a massive opportunity fall into my lap. It was big. Like REALLY big. Like the MUTHA of all proposals. I was so so SO excited about it, worked like a crazy person (with my biz partner) to pull it together. And though I say so myself, we did a crackerjack job. “They’d be crazy not to go for this!” we said to ourselves (as did a couple of trusted colleagues we ran it by).

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Banking Training LinkedIn Google 49

PR Fuel

NOVEMBER 9, 2017

Have you ever spent a lot of time on a press release? You labor over word choice and phrases, have it edited and re-edited, only to find that once it’s out there—it doesn’t get shared? It’s a common struggle for businesses and nonprofits who know that their release contains valuable information, if only people would see it. There are a few simple ways, however, to make your release shareable and you won’t have to spend time laboring over any of them.

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Mobile Nonprofit Infographics Twitter 43