article thumbnail

Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323
article thumbnail

2022 crisis & reputation study: Real problems, real-time solutions

NewsWhip

We’re thrilled to announce the launch of our ebook, co-produced with PR Week. The report asked in-house comms professionals about the unique challenges they are facing in 2022, ranging from reputation management, to real-time monitoring , to the looming threat of misinformatio n for brands. Reputation reclaimed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Public Relations vs Marketing

Doctor Spin

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

article thumbnail

Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Driving Employee Engagement. Boynton, L., & Mishra, A.

article thumbnail

Your Guide for Data Breach Crisis Communication

Melissa Agnes

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!). Until it does.

article thumbnail

PR and marketing: What’s the difference?

Public Relations Sydney

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. 4 Ormont Blumberg, P. 2021, August 11).