Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. The launch event took place at New Lab in Brooklyn, New York. Dan Brennan.
ImPRessions - Crenshaw Communications
JULY 10, 2017
Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. A frivolous or irrelevant product.
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Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. Master the message.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
Sword and the Script
JANUARY 16, 2018
Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.
Critical Mention
SEPTEMBER 3, 2018
Devising a clear and compelling pitch for your company’s description. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. SCHEDULE A DEMO. Creating compelling content will drive prospects to your page.
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