Landis PR
JULY 25, 2022
This recent announcement yielded multiple broadcast and print stories. You’ll definitely want to take a “his, hers and ours” approach to make sure that each partner’s voice is heard. Within a partnership announcement, there should be enough storytelling, and media outlets, to go around. Photo courtesy of Pexels.
ReimaginePR
MAY 23, 2016
I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.
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ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. There needs to be a definite reason why you choose to share a specific aspect of your story. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Image Courtesy of Nike.
Polaris
DECEMBER 1, 2014
It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. but definitely old. In 1891, August Oetker sold baking powder with recipes printed on the back. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss.
ReimaginePR
MAY 9, 2016
See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. And this goes for in-print and online.
Communications Conversations
JANUARY 26, 2016
Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. And, as an active citizen, I sincerely hope that’s not true.
PRSay
JUNE 6, 2017
Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.
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