Data-Driven PR, Technology and Training

What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR

Data-Driven PR Tools Training Data

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology

Technology Marketing eBook Training

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For training videos and webinars. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.

Analytics

Analytics Google Data-Driven PR Training

Advanced analytics: position, velocity, and acceleration

Shift Communications

OCTOBER 30, 2014

Vice President, Marketing Technology. The post Advanced analytics: position, velocity, and acceleration appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Metrics Strategy Training' Christopher S.

Analytics

Analytics Data-Driven PR Data Facebook

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

Trends

Trends Publicity SEO Advertising

A Traditional PR Pro Take on Analytics

Shift Communications

MARCH 11, 2015

Yes other PR peeps, I said it – analytics. With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences.

Analytics

Analytics Data-Driven PR Measurement Google

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. Vice President, Marketing Technology. The fourth circumstance in which predictive analytics go awry is in insufficient engineering. Stay tuned! Christopher S.

Analytics

Analytics Engineering Data Reddit

Connecting PR To Business Results

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. Vice President, Marketing Technology. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Measurement

Measurement Data Study Advertising

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity

Publicity Training Technology Data

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Marketing

Marketing Data-Driven PR Analytics Training

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players. You need a 10x Marketer. Katie Lioy.

Data-Driven PR

Data-Driven PR Marketing How To Engineering

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players. You need a 10x Marketer. Katie Lioy.

Data-Driven PR

Data-Driven PR Marketing How To Engineering

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing.

Communications

Communications Analytics Infographics Data-Driven PR

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Tell Better Data Stories. Vice President, Marketing Technology.

Analytics

Analytics Data Analysis Technology

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?

Analytics

Analytics Data-Driven PR Data Software

Public Relations Today

What PR Teams Love Right Now: Valentine’s Day Edition

PR and the Marketing Technology Skills Gap

Trending Sources

Why PR Pros Need The New Google Analytics™ Demo Account

Advanced analytics: position, velocity, and acceleration

Top Public Relations Trends in 2018: Introduction

A Traditional PR Pro Take on Analytics

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Connecting PR To Business Results

The Best Way To Prepare For Artificial Intelligence In Public Relations

From PR to Marketing: Why You Should Expand Your Skill Set

How to find a 10x Marketer, Part 1: Introduction

How to find a 10x Marketer, Part 1: Introduction

The Top 5 Skills That Young (And All) Communicators Should Develop

What PR Professionals Should Have Learned at IBM World of Watson

{PR}edict: Predictive Analytics and the Future of PR, Part 3

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