From PR to Marketing: Why You Should Expand Your Skill Set
Shift Communications
APRIL 2, 2015
years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5
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