Data-Driven PR, Storytelling and Technology

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching Analysis

Setting the right earned media objectives for your brand

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand

Brand Branding Media Measurement

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR

Data-Driven PR Strategy Data Measurement

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics

Analytics Measurement Data Technology

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

Trends

Trends Publicity SEO Advertising

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy

Strategy Brand Branding Technology

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling

Storytelling Data Data-Driven PR Infographics

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR

Data-Driven PR Measurement System Data

Tracking your PR efforts using metrics that align with business impact

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR

Data-Driven PR Measurement System Data

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. The trick is making sure you get comfortable with your AI.

Trends

Trends Data-Driven PR Analytics Survey

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. Social media is a game changer, and it starts with PR and communications. PR is now being fueled by the omnipresence of digital content.

Measurement

Measurement Data-Driven PR Survey Storytelling

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity

Publicity Training Technology Data

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications

Communications Analytics Infographics Data-Driven PR

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Tell Better Data Stories. Vice President, Marketing Technology.

Analytics

Analytics Data Analysis Technology

Public Relations Today

What is Data-Driven PR, Part 8: Crafting the Pitch

Setting the right earned media objectives for your brand

Trending Sources

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Data-Driven Storytelling – The PR Gift That Keeps on Giving

PRTech Is Evolving. Is Your PR Strategy?

Demystifying PR ROI

Top Public Relations Trends in 2018: Introduction

What is Tech PR? PR strategies that sell your tech brand

How Data-Driven Storytelling Drives PR

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Tracking your PR efforts using metrics that align with business impact

2024’s Top 5 PR Trends: What to Watch

Why CEOs Should Invest in PR Attribution and PR Measurement

The Best Way To Prepare For Artificial Intelligence In Public Relations

The Top 5 Skills That Young (And All) Communicators Should Develop

What PR Professionals Should Have Learned at IBM World of Watson

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