Blogging, Data-Driven PR and Storytelling

Setting the right earned media objectives for your brand

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand

Brand Branding Media Measurement

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. A PRTech ecosystem has emerged alongside MarTech and AdTech.

Trends

Trends Publicity Data-Driven PR Government

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics

Analytics Measurement Data Technology

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling

Storytelling Data Data-Driven PR Infographics

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR

Data-Driven PR Measurement System Data

Tracking your PR efforts using metrics that align with business impact

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR

Data-Driven PR Measurement System Data

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data

Data Communications Reputation Data-Driven PR

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Storytelling

Storytelling Data Survey Financial

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. Social media is a game changer, and it starts with PR and communications. PR is now being fueled by the omnipresence of digital content.

Measurement

Measurement Data-Driven PR Survey Storytelling

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness.

Trends

Trends Data-Driven PR Analytics Survey

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy

Strategy Brand Branding Technology

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. It represents the kind of value you can get when you pair good data with great technology. Next Steps For AI And The PR Sector.

Publicity

Publicity Training Technology Data

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications

Communications Analytics Infographics Data-Driven PR

Public Relations Today

Setting the right earned media objectives for your brand

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Trending Sources

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Public Relations Job Trends in Tech and Beyond

Demystifying PR ROI

20 PR and Marketing Predictions for 2022

How Data-Driven Storytelling Drives PR

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Tracking your PR efforts using metrics that align with business impact

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Where Do You Find Data For PR Storytelling?

Why CEOs Should Invest in PR Attribution and PR Measurement

2024’s Top 5 PR Trends: What to Watch

What is Tech PR? PR strategies that sell your tech brand

The Best Way To Prepare For Artificial Intelligence In Public Relations

The Top 5 Skills That Young (And All) Communicators Should Develop

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