ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.
Onclusive
MARCH 17, 2021
Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?
Beyond PR
MARCH 30, 2018
When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. It represents the kind of value you can get when you pair good data with great technology. If you’re a data-driven PR shop, you may have a head start on what AI could do.
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