Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. For training videos and webinars. Sales Pitches. Training Videos and Tutorials. For classes and instruction. Classes and Instruction.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 14, 2023

It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes.

Trends 105

Trends YouTube Video Social Media 105