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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60
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IBM Vision: The Future of AI and Public Relations

Shift Communications

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest.

Publicity 166
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Future of PR: 2020 edition

Stephen Waddington

This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.”

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.

Marketing 190
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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

Rishad Tobaccowala, chief growth officer at Publicis Groupe, told the crowd at Industry Preview that today’s kids learned the language of the internet from streaming services, social media, and mobile gaming. What do all those services have in common? Constant ads.

YouTube 111
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Relations with customers and prospects

PR Conversations

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40