The Latest Insights on Gen Z, Tomorrow’s Target Audience
Contently - Strategy
FEBRUARY 1, 2019
Rishad Tobaccowala, chief growth officer at Publicis Groupe, told the crowd at Industry Preview that today’s kids learned the language of the internet from streaming services, social media, and mobile gaming. What do all those services have in common? Constant ads. Gen Z does not care where they watch video.
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