How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. This formula exists and is now a free Crisis Ready TM Resource available to you, here!

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RyanAir fires crew over viral fake photo

PR Daily

The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October. FREE GUIDE: 3 helpful tips for your crisis comms prep ].

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How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. We had caused the wrong kind of viral sensation. Shortly after hearing “That’s us,” our crisis team kicked into gear. In the hours and days that followed, I learned a bunch of lessons: Keep the crisis team small.

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3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. After I shifted to communications, a crisis felt very insular and isolated.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

Crisis 101

Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Would a partnership with some influencers help spread the word in a crisis? This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019. The incident reminds marketers and PR pros to think about all the possible ramifications of their marketing messages and campaigns—and to polish that crisis communications plan before launching any activation. In a crisis, beware the false memory phenomenon.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

From educating leaders to responding in the right medium, a Florida International University expert offers tips. Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. It’s also a trope that sets unrealistic expectations for PR professionals and executives worrying about reputational brushfires, cautions a Florida International University program director and longtime communications executive.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Read on for three tips to turn a social media crisis into a PR win. The first step is to identify exactly where and how the crisis started.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above. The Crisis Ready Model. Do you conduct regular crisis management exercises? Crisis Ready.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. By avoiding responses, organizations risk having their workplace’s dirty laundry put on display for all to see, sending shockwaves through the internal culture and tarnishing its public reputation. How can you better engage your employees to avoid a PR crisis?

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. CNN Business reported : … The video quickly went viral on Facebook, becoming one of the top performing posts on the platform with more than 14 million views before it was taken down Monday night for promoting misinformation. CRISIS LEADERSHIP BOARD.

3 ways PR pros can weather a crisis and come out on top

PR Daily

When handled the right way, an outstanding crisis response can repair lost trust, diminish skepticism and bolster the organization’s image for what lies ahead. In his current role, along with his former executive positions with DraftKings, Visa and Pacific Gas & Electric Company, he also has gained many lessons for how to handle a crisis. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. The bottom line is that crisis PR, which is now my specialty, has been something I’ve done since the beginning because in Navy operations something always happens that draws the media attention. When you get involved in these things, how far are people into the crisis by the time you show up?

3 Steps to Involve Influencers in Your Crisis Plan

Cision

Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Best Practices Featured crisis communication influencers

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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Free Webinar: Crisis Management in the 21st Century – Are You Ready?

Melissa Agnes

Join Melissa Agnes, international crisis speaker and president of Agnes + Day , for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST! Crises unfold in real-time today and no matter where your next crisis originates, one thing is for sure: it absolutely, positively will unfold online. The expectations of your audiences: Your audiences’ expectations of your organization in a crisis are ever-evolving.

5 ways to overcome a reputational crisis

PR Daily

Oh, Lehigh University had seen viral stories before, as when a student dressed as a Teletubby broke into an apartment, raided the fridge, and dumped Chinese food into his “man purse.”. But until the college experienced a yearlong whirlwind of bad news and a federal civil rights investigation, it hadn’t really felt the trauma of full reputational crisis. The crisis didn’t seem like much of a threat to Lehigh at first. Share it with reporters—and your internal audiences.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do? Crisis Preparedness

Virginia governor’s scandal offers lessons in crisis comms and planning

PR Daily

Ralph Northam’s yearbook opens a new page in crisis communications. The incident illustrates how pre-digital photos can be uploaded and shared on social media, where they can spread virally. Corporations typically review past news reports and social media accounts of and about their CEOs when preparing PR crisis plans. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. Crisis Communications Ralph Northam

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming.

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ). Guest Post by Karen Freberg.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Is non-crisis coverage rising?

How Southwest Airlines creates meaningful, memorable content

PR Daily

He also shared the airline’s viral Operation #RescuetheDress story, which tracked Southwest’s efforts to deliver a bridesmaid’s dress to Costa Rica. During a crisis, “Every channel is a customer service channel,” Hubbard says. Use every platform you own to be helpful, and prioritize internal collaboration to ensure your problem-solving customer service efforts are in sync instead of conflicting. Crisis Communications Internal Communications Social Media

Successful Crisis Management Reaches the Heart Before the Mind

Melissa Agnes

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. A recent example of this was the Ebola crisis of 2014.

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Everything has viral potential.

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The origin and definition of 10 COVID-19-related terms

PR Daily

By extension, virus has also come to refer to something that has a metaphorically poisonous effect on the mind or the soul and, more recently, has acquired an additional, neutral sense in adjectival form: Something that goes viral has been disseminated widely within a culture, primarily through social media. COVID-19 Crisis Communications Internal Communications Media Relations PR Industry Speechwriting Storytelling The Workplace Writing & Editing

What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. However, the airline’s response stood in stark contrast to United’s initial response to its crisis, the latter having drawn further backlash as many criticized its chief executive’s corporate apology. RELATED: Keep your cool in a crisis with these tips.]. Combine these trends and expect more and more disturbing airline videos to emerge and go viral.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. With terrorist attacks in places like Orlando, Florida and Paris, France, Lisa Buyer asked crisis communication experts Merry Morud and Kevin Watterson from Aimclear how important it is for brands to have a crisis communications plan.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

The BBC reported : Sabrina Strong, the lawyer representing Johnson & Johnson, said: “We have sympathy for all who suffer from substance abuse, but Johnson & Johnson did not cause the opioid abuse crisis here in Oklahoma, or anywhere in this country. Popeyes racks up media coverage and viral buzz. The fake food fight heaped kudos for Popeyes, but it went viral from there. Related reading: 4 lessons from @justaconstructionguy campaign’s viral success.

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3 crisis lessons from TripAdvisor’s deleted review accusations

PR Daily

International Business Times. On 19 October, the site republished Love's review in its original chronological spot, which means users need to go through over 2,600 pages to find it ,” International Business Times reported. Here are four lessons brand managers can take away from this crisis: 1. However, any organization that turns a deaf ear to complaints might soon find themselves in hot water, whether through an investigative journalism piece, viral hashtag or brand boycott.

5 tips to get you through a crisis using social media

Presspage

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. Newsroom,SaaS,PressPage,Blog,crisis

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. With terrorist attacks in places like Orlando, Florida and Paris, France, Lisa Buyer asked crisis communication experts Merry Morud and Kevin Watterson from Aimclear how important it is for brands to have a crisis communications plan.

What’s the crisis response if you’re off the grid?

PR Daily

Congratulations: Your crisis has started without you. The simple solution is to create a crisis management ecosystem throughout your organization long before you get your boarding pass. In the past, even the best-run organizations had crisis plans that centered on the notion that any crisis would involve a news crew arriving on the scene and then looking for sources. RELATED: Keep your cool in a crisis with these 13 tips.].

3 ways to help your executives thrive in the digital world

PR Daily

Anything from a speech to a tweet can go viral in minutes—for better or worse. Give executives a central role in culture-building initiatives that impress both internal and external audiences. You’ll hear from communicators at Facebook, Marriott International, Brunswick Group, LinkedIn, Goldman Sachs, Walmart and more. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Social Media

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What future PR pros want brands to know about DE&I

PR Daily

In a post that went viral, former assistant store manager Elle Santiago, who is Black, states that Reformation fostered a culture of systemic racism under the leadership of founder Yael Aflalo, who resigned from her position following the backlash.

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TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. This episode of The Crisis Intelligence Podcast discusses: What data mining is and how the NWS uses it to monitor the social sphere for important feedback, warning signs and more.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?