Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Depending on their sector, some clients might balk at creating a crisis plan. Lourdes Diaz adds, “Another thing to keep in mind is how the marketing industry is changing.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 3) The Future of Marketing Looks More like Public Relations.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Responding to a Crisis. Don’t let it come to that!

Small Business 63

Small Business How To Writing Conference 63

ImPRessions - Crenshaw Communications

JULY 14, 2016

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Have you factored in content marketing?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. B2B marketing lead generation during the Coronavirus pandemic. It’s something that we’ve seen our clients focus on.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

The Hoffman Agency

MARCH 6, 2024

This is typically driven by where an organization is headquartered and can, when not carefully managed, mean two things: Initiatives become ethnocentric: In other words, inclusion efforts are seen and celebrated through a single cultural lens, neglecting to take into account nuances from other markets around the world. Localization is key.

Handbook 36

Handbook Trade Shows Employee Local 36

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Note: PRGN originally posted this blog on its website.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 176

Marketing Employee Content Marketing Training 176