Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Depending on their sector, some clients might balk at creating a crisis plan. Also, update editorial calendars for 2019.”. Cris es – Be Prepared. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Flatiron Communications

NOVEMBER 15, 2022

The sense of purpose was palpable within the vast expanse that showcased the scores of governments, NGOs, industry players, and academics seeking to equitably solve the existential crisis that climate change has created around the globe. I was there with an influential client in the U.S. Peter at COP 27.

Trade Shows 36

Trade Shows Conference Energy Policies 36

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. All of us were thinking we could bring the crisis home to our families, right? It was a struggle.

Crisis 86

Crisis Employee Trade Shows Local 86

ImPRessions - Crenshaw Communications

JULY 14, 2016

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 64

Small Business How To Writing Conference 64

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. If you enjoyed this post, you might also like: Marketing Strategy: The Looming Knowledge Crisis. It’s oblivious to the trends, sentiment, and attitude shifts that have ebbed and flowed.

Industry 71

Industry Marketing Trade Shows Leadership 71

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. For example, we crafted a white paper for a medical device client on non-drug solutions to the opioid crisis in workers comp cases.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Karen Freberg

APRIL 30, 2018

They were able to pick a topic they would present to the class (the mock audience for a conference, trade show, luncheon, etc) and treat it as a way to showcase their expertise on a subject. and will have a very strong emphasis on social media strategy for my upcoming fall PR and crisis class. Lots of exciting things happening.

Social Media 41

Social Media Exercises Trade Shows Case Study 41

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. A good reputation is social currency that can diminish the effects of a crisis event, assist in attracting the finest talent, and inspire the team.

Advertising 178

Advertising Advertising B2B Reputation 178

The Hoffman Agency

MARCH 6, 2024

We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and trade shows. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. They’re enacting it.

Handbook 36

Handbook Trade Shows Employee Local 36

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more? What about value pricing?

Agency 120

Agency Trade Shows Comparison Meeting 120

Landis PR

JANUARY 3, 2022

If companies do not incorporate these new values, they will have to prepare to face a crisis. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. And we advisers must guide them in that path. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 166

Marketing Employee Content Marketing Training 166