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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Google has published a tool to help understand search trends during the crisis. Photo by domin_domin/iStock / Getty Images.

Crisis 151
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Behind the Headlines With Steve Majors

Cision

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. How did you get your start in PR and communications?

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239
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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Certain kinds of smart televisions can “overhear” conversations.

Trends 120
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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52
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Engaging (and grilling) the social side of James Grunig

PR Conversations

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures.