article thumbnail

Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

article thumbnail

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The biggest in-house platform losers are Pinterest and Google+, with a drop of 14% and 11% in usage respectively over the past year.

Training 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline.

Writing 149
article thumbnail

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Do you agree with Dr. Sakran that gun violence is a public health crisis? Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. 1,637 children were killed by guns in 2016. Absolutely.

article thumbnail

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Do you agree with Dr. Sakran that gun violence is a public health crisis? Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. 1,637 children were killed by guns in 2016. Absolutely.

article thumbnail

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 12) Emotion in crisis communications works. Boldness in Content Marketing ). Brands in Politics ).

article thumbnail

The State of Social Media in 2017

Stuart Bruce

No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. Each should use social media to support whatever its objectives are for supporting the organisation. Yet another problem with the report is it doesn’t tell you much about who was surveyed.