Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Closed groups. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Ethical Voices

NOVEMBER 21, 2022

Front groups and disclosure . Misinformation is an international threat. Privacy, Crisis and Big Data . Ethically, where can you do business? . Ethics in the Coffee industry. Fairness in Artificial Intelligence. Fairness in Competition . Fashion, Cultural Appropriate and Stupidity . Get woke go broke? Go old school.

Ethics 73

Ethics Sports Employee Privacy 73

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics.

Interviews 160

Interviews Media Local Privacy 160

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. Closed groups. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Reputation Us

JANUARY 4, 2016

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. Advance preparation and understanding can help your hospital manage a crisis. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Liz Davies, head of communications at the South Tyneside and Sunderland Healthcare Group reports, that her team receives calls at the same time each year asking whether the Winter crisis has kicked in.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Hinda Mitchell , President and Founder, Inspire PR Group .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. Traditionally, we have explored what is happening internally first, and then what is happening outside. With that being said of course, we (ex. Wealth of examples. Best Wishes, Karen.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198