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California State University San Marcos: a textbook case of crisis preparation

Presspage

Crisis preparations following the Wildfire Prior to the wildfire, only one member of the CSUSM staff, the Public Information Officer, had undergone crisis training. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239
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An AI in PR primer

Stephen Waddington

It’s essential for reputation monitoring and crisis management. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment.

Ethics 69
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The Value Of A Fire Drill

Waxing UnLyrical

Keeping all this in mind, following are my top tips for whenever you have to develop a crisis management plan. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I can go into other examples, but… you get the point. Waxing Unlyrical [.] Wanna Subscribe?

Crisis 71
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Behind-The-Scenes Look At How To Deliver a TEDx Talk

Melissa Agnes

I knew the heart of the message I wanted to communicate, but taking a message that I typically deliver in a one hour keynote address, or even a three hour workshop, and condensing it down to 18 minutes was quite a challenge and an interesting experience to undertake. I’m not one to write out an entire script. Developing my speech.

How To 185
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7 PR Blogs You Should Be Following

Critical Mention

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. SCHEDULE A DEMO.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assemble a workshop from a diverse group.

How To 60