Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
Cision
JUNE 6, 2017
The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops. Not anymore. The Internet has enabled the self-made celebrity.
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