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California State University San Marcos: a textbook case of crisis preparation

Presspage

Crisis preparations following the Wildfire Prior to the wildfire, only one member of the CSUSM staff, the Public Information Officer, had undergone crisis training. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

Crisis 92
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.

Marketing 239
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An AI in PR primer

Stephen Waddington

It’s essential for reputation monitoring and crisis management. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment.

Ethics 69
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The Value Of A Fire Drill

Waxing UnLyrical

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. Not everyone agrees with this… before it hits the fan, that is. Waxing Unlyrical [.] Wanna Subscribe?

Crisis 71
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Behind-The-Scenes Look At How To Deliver a TEDx Talk

Melissa Agnes

In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. I’m not one to write out an entire script.

How To 185