Remove Crisis Management Remove Employee Remove Reputation Remove Viral
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Why Reputation Management is important for individuals?

Prohibition

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.

Marketing 310
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Be thoughtful about sensitive issues.

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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249
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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. A facts-first approach to crisis management. We’ve made very meaningful progress.

Employee 214
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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. It’s not always about crisis management. To manage a corporate transition.