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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

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5 Benefits of Media Relations

Landis PR

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. His/her audience is your target. Is your brand quirky, fun and irreverent?

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

Meeting 97
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The Top 10 PR Disasters in 2021

Prohibition

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Why it’s important to prepare for a PR crisis.

Crisis 146
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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How Can We Manage Today’s Media Misinformation Crisis?

PRSay

What is misinformation as it pertains to journalism? b) Newspapers getting the facts of a story wrong. e) Newspaper’s choice of a news story, even if the facts are correct. This post is brought to you by RockDove , a proud sponsor of PRSA. Let’s begin with a pop quiz. a) Deliberately misleading posts on Facebook.

Crisis 68
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The Top 10 PR Disasters in 2021

Prohibition

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Peloton – is it that dangerous?

Crisis 62