The Hoyt Organization
SEPTEMBER 21, 2023
Challenge Outside of the tight timeline, it was critical that the new branding build on the firm’s already strong reputation. In order to meet the deadline for the trade show, the brochure was prepared with the logo areas as blank spots, which were filled in at the last minute, thereby allowing creative to move ahead.
Cision
OCTOBER 24, 2015
Social media has become a centerpiece for brands’ reputations. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy. Images: steve p2008 , John Goode ( Creative Commons ).
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Cision
JUNE 21, 2016
Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.
Rock the Status Quo
DECEMBER 11, 2014
Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. “If a client backs out of an interview, my reputation is on the line. Can you reach out to a real estate broker that handles luxury homes?
ImPRessions - Crenshaw Communications
JULY 24, 2018
In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The first half of 2018 has seen some remarkable corporate PR maneuvers. Ambien is woke.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Influencer marketing will only become more popular and results-oriented ad it it used more frequently as part of brand marketing and reputation management programs.
Maxim Behar
SEPTEMBER 5, 2021
He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.
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