Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. Small Players Get Creative. The presenter cleverly wove the pitch into the routine.
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. The PR pitch deluge inevitably follows. The result is little bandwidth for a hundred or more pitches, let alone pitches from strangers with no previous connection. by Frank Strong.
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Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.
Burrelles Fresh Ideas
MARCH 5, 2024
However, media pitching and media relations to secure earned media still dominate the industry. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).
Remote PR Jobs
FEBRUARY 27, 2022
If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.
Cision
OCTOBER 20, 2015
You’ve pitched countless journalists , but nobody’s biting. Now, keep in mind you don’t want to attack them with an in-person pitch, but as you converse, you can engage that journalist and start a relationship that will be a lot more fruitful than a cold email. Want more tips for pitching journalists? Before you do, read on.
ImPRessions - Crenshaw Communications
AUGUST 17, 2016
These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Pitch to your strengths. If all else fails, come up with a creative way to get your speaker heard.
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