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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334
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Essential Cybersecurity Insights for Business Leaders

Stern + Associates

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

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Score Big at the PRSA 2016 International Conference

Beyond PR

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. WORKSHOPS SET 1: Inspiring Action: The Future of Influence Marketing. WORKSHOPS SET 4: Why PR Data Alone Isn’t Enough. Here’s where you can find us this weekend and next week.

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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Fran Stephenson, APR (Step In Communication) and Amy Gray, APR (Gray Public Relations) teamed up with a San Antonio-based creative agency on a multi-year statewide public education campaign for the Tennessee Department of Transportation (TDOT). She says, “I'm most proud of the work I did with a client in the area of DE&I.

Banking 96
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4 Marketing Tactics B2Bs Can Swipe From Nonprofits

Cision

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Images: Sharon Sinclair , Simply CVR ( Creative Commons ). All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1.

Nonprofit 120
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Creative New Business Development – Providing Value Through Research

Solo PR Pro

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.