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The magic recipe for success isn’t found in a PRCA handbook

Mark My Words

In today’s dynamic realm of hashtag # PR and media, the magic recipe for success isn’t found in a PRCA handbook; it’s crafted with equal parts creativity, agility, and a dash of maverick spirit. In a world where change is constant, being agile and creative is your competitive edge.

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Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. In other words, don’t tell me you’re creative. Show me a part of you that leads me to conclude that you’re creative. You’re now ready to land that first job. Before flinging your resume to and fro, some words of guidance. You can do it.

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s how the environment fosters and promotes growth, creativity and new ideas. No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. . It goes beyond perks like free snacks or quarterly company outings. Take Costco as an example of exceptional culture.

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Making a Cover Letter Count

The Hoffman Agency

To quote Lou Hoffman ; ‘ Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook.’. If you were part of a new business process and saw the strategic and creative platforms being developed, then say so — and say you’d like to experience more. Let me say this again because it’s so damn important. What matters

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Three FTC Social Media Disclosures You Should Know

5W PR

While this may seem to take away from the authenticity of the brand, social media contests are great ways to reach new audiences and still allow social media users to add their own creative approach to the content they share as a form of entry. .

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Should HR Be Telling Stories?

Ishmael's Corner

It’s human nature to resist change, and from my unscientific observations, the language of HR still takes its cues from the mahogany row handbook drafted during the Reagan administration. Ironically, the above words came from a creative services company. Not so fast. Just adding a shard of human warmth would improve the note.

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An experiment of work/life harmony as a #SMprof

Karen Freberg

Working on a handbook, several research projects, and speaking to classes who are using both of my books has been a lot of fun. We thrive when we have safe and positive spaces, so whether that is designing a space that lets you be creative or makes you happy – you got to invest in this.