Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 87

Video Facebook Twitter Viral 87

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. The Jester.

Brand 273

Brand Branding Consumer Social Media 273

PRSay

FEBRUARY 4, 2021

After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace creativity. Logo credit: tiktok ] .

Brand 176

Brand Branding Film Viral 176

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78