Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool. Brands (NYSE: YUM).

Software 121

Software Pitching Ethics Privacy 121

PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!).

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. What is that communication, that connection between the media and those who have a need to present themselves to the public? By the way, I can't stand the literal Bulgarian translation of public relations.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

MAY 9, 2017

At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. Increasingly public relations is rooted in research, data analysis and measurement; future PR leaders need to be ready to respond with related answers. Which talent would you most like to have?

Energy 53

Energy Measurement Internal International 53

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60