Remove Creativity Remove Crisis Communications Remove Definition Remove Public Affairs
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Public Relations Objectives

Doctor Spin

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. The public affairs function in American corporations: Development and relations with corporate planning. Source: Long Range Planning 7 Post, J., Dickie, R., & Mahon, J.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line?

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13 Fortunate Truths about PR

PR Matters

A crisis is, by default, a reputation issue. Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Sometimes all it takes is a single word or idea to get the creative juices flowing. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.