Communications Conversations
DECEMBER 17, 2014
For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We really do have more fun than you corporate folks. I’m not saying corporate folks don’t have ANY fun–just that agency folks have relatively more fun along the way.
The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Business is realizing just how powerful a tool video online can be.
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Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More focus on different products (finally) aside from the typical news release or web story. Semi-controlled chaos.
Communications Conversations
APRIL 17, 2015
Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Brands want to show off. Brands want content they can stick on the web and make searchable, so people visit their site and buy stuff from them.
Sword and the Script
FEBRUARY 14, 2017
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. 3) Quality.
Sword and the Script
MAY 14, 2016
The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .
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