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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? So, is all forgiven?

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. It’s a smart idea. Optics matter.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming. Exhibit A: Starbucks.

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent.

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