Beyond PR

MARCH 20, 2018

If users show interest in so much as a pair of socks online, those socks will inundate their Facebook feed for weeks — never mind a big-ticket item like a couch or a car. As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . How did your time in the Marine Corps prepare you for agency and corporate life? He also has to make sure the company’s staff of 130,000 is ready for change, too.

Internal 67

Internal International Conference Public Affairs 67

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example.

Privacy 165

Privacy Retail Government Google 165

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Whether its via Facebook messenger, What’sApp, text message or another form of instant messenger, it’s best not to fight or argue only using your thumbs. Respect copyright, privacy, fair use and other laws.

Policies 71

Policies Social Media Media Privacy 71

Waxing UnLyrical

MAY 22, 2013

As I’ve been reading, I’ve noticed that Andrea veers quite a bit into privacy and online reputation management because, of course, if online conflicts are not properly managed, they can affect both of those as well. Twitter Facebook Google+ LinkedIn Minding our Ps and Qs: Civility in the Digital Age.

Handbook 95

Handbook Reputation Nonprofit Privacy 95

David PR Group

OCTOBER 19, 2016

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. Of course it does. –John.

Web 40

Web Marketing Engineering Reputation 40

MaccaPR

SEPTEMBER 14, 2015

Hutton suggests requesting that a celebrity share their social media codes, so your company can delve into how they use Facebook and other social channels before signing. “Is With that said, notable celebrities take great lengths to protect their privacy and sanitize information.”. Are their thousands of followers real people?

Brand 48

Brand Branding Crisis Social Media 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Facebook will be used more as a mass marketing tool, like a television station. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202