Deirdre Breakenridge

FEBRUARY 25, 2016

EXAMPLE: BuzzFeed’s model of 22 things you’ll only know if you’re from X. Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. THANK GOD. Survios is sooo on this.

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. An expert spokesperson.

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How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

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Brand Branding Marketing Wireless 185

Cision

JULY 26, 2017

The Twitter options are somewhat less intuitive, for example on Facebook I can delineate city limits and perhaps a radius around that area, Twitter has (some) specific metropolitan suburbs making it feel a little less precise. Device -> (Mobile operating system, Wireless carrier, Connection type). Snap Lifestyle Categories.

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Social Media How To Insurance Insurance 233

Beyond PR

JULY 19, 2016

The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. Utilize subheadlines.

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Writing Wireless How To Travel 40

Cision

JULY 1, 2015

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. We all think we’re overworked and underpaid.

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Communications Conversations

NOVEMBER 12, 2014

Who wants to get their news from a wireless service provider? I certainly hope not for the sake of mankind… To be clear, I’m not saying companies shouldn’t continue to create content (in the form of a company blog, for example). They may not trust the mainstream media like they once did, but they still pay attention.

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