B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away
Sword and the Script
APRIL 20, 2021
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The results were clear and measurable. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3
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