Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Stuart Bruce

MAY 20, 2016

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. What does this mean for public relations and corporate communications professionals?

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. Internal comms tech strives to overcome email deluge.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” See item #1 here for more.

Data 91

Data Enterprise Survey Instagram 91

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

APRIL 30, 2019

These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference. Financial transactions such as a round of funding or M&A.

Industry 93

Industry Media Technology Employee 93

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. 5) Invest in the Doers. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Distribution of relief supplies, the report said, was “politically driven.”.

Enterprise 44

Enterprise Financial Journalism Report 44

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. as one internal report puts it.

Enterprise 28

Enterprise Financial Journalism Report 28