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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172
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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. It’s a useful tool for real time marketing, crisis and newsjacking work. There are powerful insights for internal and corporate communication. It’s intended as a practical handbook. added a white space feature to its Currents tool.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63
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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. Us: OK, no problem. They’re enacting it.

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Your profession needs you

Stephen Waddington

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

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How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” “How?