Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? A prime example would be the importance of supporting women from BIPOC communities in the U.S. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. Prospect: No, we don’t have anything like that. Us: OK, no problem. to enter leadership roles.

Handbook 36

Handbook Trade Shows Employee Local 36

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. .

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

JULY 10, 2017

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Community and commonality are frequently incorrectly transposed. I’m not anti-capitalist.

Telecommunications 112

Telecommunications Handbook Transportation Community 112